If you tuned into the Super Bowl last Sunday, I would bet that you paid attention to the ads during the intermissions. The yearly event draws more and more spectators in anticipation for the popularized commercials. If you watched you would have likely noticed that the ads during the commercial breaks were largely dominated by artificial intelligence much like a lot of other aspects of our lives. It was noted that nearly a quarter of the ads featured AI in one way or another. To look at the statistics in a different light, out of the 66 commercials, a grand total of 15 either used AI to make said commercials, or got big brands to advertise their services. A tradition that was originally human made, fostered connections, and joy is slowly becoming reliant on AI. I recall watching ads from years ago that stuck with me like the Puppy Monkey baby, or the Doritos commercial both made without Artificial Intelligence. To further show this trend, a few of the companies that used artificial intelligence include Amazon, Genspark, Google, Meta, Oakley, and Microsoft. This reflects the more general trend in society, corresponding to how every aspect has involved AI into their product. Society has become so dependent on this tool that we have lost our creativity along the way.







